We work with people who truly want to create change.
Whether you're launching your first digital initiative or evolving product teams in a large organization – we're the right partner if you're aiming for real impact instead of just delivery.
We support:
- Traditional companies without a dedicated product department…where ideas often get stuck in silos or fail due to internal resistance.
- Growing organizations with early-stage product teams…who are caught between operational overload and a lack of strategic direction.
- Enterprises with established product structures…that want to anchor cultural transformation, impact measurement, and sustainable enablement within their organization.
Trust is good. Proofis better.
We help you validate product ideas early and gain clarity in decision-making – so you can focus your resources where they matter.
What would you like to change?
We help you make better decisions – and make growth measurable.
But how?
Our key to success: We work in a way that is both user-centered and outcome-oriented.
Your Users Come First
We bring clarity to real user needs and turn those insights into well-founded decisions – not just for small optimizations, but for meaningful impact.
Psychology Meets Practice
With 20+ years of experience in consumer psychology, we know how to identify behavioral patterns – and translate them into actionable product strategies. Understandable. Validatable. Effective.
Business Focus Over Buzz
We don’t create solutions for their own sake. We focus on ideas that make economic sense – with your goals, KPIs, and ROI at the center of our work.
Clarity and Structure Instead of Gut Feeling
Using validated hypotheses, experimental methods, and a structured process, we create decision confidence – for your team, your stakeholders, and your strategy.
You don’t want to wait anymore –
you want impact.
Discover how to make bold decisions that excite users – and truly move your business forward.
Whether it’s early validation, experimentation, or breaking out of the feature factory: we help you gain clarity.
Let’s explore where you stand in a free initial call – and develop a concrete plan tailored to your needs.
Not classic consulting – but embedded enablers.
We don't just coach from the outside. We work alongside your teams.
In real decisions. In real time.
Das sagen unsere Kunden
Michael Spang
Director E-Commerce, Betzold
„Our loyalty program had been sitting in the drawer for a long time – too big, too vague, too much uncertainty. upSPRINT helped us uncover its true potential through user research and quick lean tests – and developed a business case that finally enabled us to get started."
Kevin Moon
Senior Manager Digital Marketing, Villeroy & Boch
“upSPRINT helped us validate a complex and costly tool prototype at a very early stage. Now we know exactly what value it brings – and the early clarity saved us from unnecessary spending.”
We lift you up where you stumble.
Wähle die für dich und dein Team am besten geeignete Art der Unterstützung.
Validation Sprint
In a short time, we assess whether an idea is truly viable – using user insights, lean testing, and a clear decision framework.
Objective: Early validation & risk mitigation before major investments.
Typical steps
- Analyze the business goal behind the idea
- Align business objectives with real user needs
- Formulate clear, testable hypotheses
- Conduct lean tests (e.g. smoke test, fake-door test, A/B test, panel survey, MVP)
- Calculate a business case as a ROI-driven decision document
Timeline: 1-3 months
Outcome: A well-founded business case that gives management the confidence to decide.
Feature Factory Escape
We help your product team shift from output‒driven delivery to strategic, impact‒oriented work.
Objective: From output to outcome.
Typical steps
- Review of the current product roadmap
- Analysis of processes & identification of common bottlenecks
- Team training on product discovery, hypothesis building, idea derisking & prioritization
- Evaluation of current initiatives based on impact potential
- Execution of at least 3 lean experiments within the product context
Timeline: Starting from 3 months (modular & scalable)
Outcome: The team learns to drive impact independently and integrates experimentation meaningfully into the product development cycle – with clear processes that provide orientation and make results systematically measurable.
High Impact Programm
We help your organization embed experimentation as a core principle of product culture – not as an external framework, but as an internal mindset and way of working.
This means you get a dedicated upSPRINT expert embedded in your team (1–2 days per week).
Typical steps
- Analysis of the current product strategy and cultural readiness
- Development of a company-specific vision for experimentation and impact
- Systematic and goal-driven stakeholder management
- Implementation of scalable frameworks for hypothesis development
- On-the-job coaching instead of external training
- Hands-on support with active product initiatives, including test execution
Timeline: starting from 6 months (modular and scalable)
Outcome: Sustainable knowledge building and internal scaling – through empowered teams that deliver more impact per person and significantly increase their productivity.
Support on Demand
You’re facing a specific challenge or need targeted support – whether for a test, a business case, roadmap discussion, or user research?
With Support on Demand, you get expert help exactly where you need it – flexible, efficient, and tailored to your setup.
Target group: Any team with concrete questions that require fast, hands-on support.
Example topics
- MVP or test execution for your idea
- Target group analysis & user interviews including evaluationStrategisches Sparring zu Roadmap, Produktstrategie usw.
- Support with impact measurement & KPI translation
- Strategic sparring around roadmap, product strategy, etc.
- Prioritization frameworks and guidance
Timeline: Flexible – from a few days to several weeks, customized to your needs.
Outcome: Immediate clarity and execution in a focused area – fast, actionable, and without long setup times.
You get exactly what you need to move forward confidently or overcome internal hurdles.
Imagine having an expert in your team – backed by the intelligence of 80+ specialists.
A cross‒functional team of experienced professionals who support your product challenges at every stage.
You can engage a full project team or select experts for specific areas – and integrate them directly into your reality.
Stefanie
Business Development
Anastasia
Product Growth
Thomas
Engineering
Ole
Design
Larissa
Data & Research
Here’s what happens after our first conversation
Let’s talk and find out how we can help you achieve your goals.
Step 1
A short, non‒binding call to understand your key challenges and identify where support is needed.
Step 2
A deep‒dive session where we uncover the business and strategic context behind your challenges – to ensure clear alignment and focused goals.
Step 3
You’ll receive a tailored proposal with multiple levels of support – so you can choose the depth and format of collaboration that fits your needs best.
Our motto: "Show. Don't tell".
Discover our cases.
Let our case studies speak for themselves.
Villeroy & Boch
- Confident product investment through a user-centered pivot
Challenge
The client assumed that users needed help finding their bathroom style before starting the actual planning process. The internal team wanted to test whether it was worth investing in a dedicated “style finder” tool.
Our solution
We built a prototype of the client’s concept and conducted a user lab to test it. The process combined a usability test with in-depth qualitative interviews to uncover real user behavior and needs.
The outcome
We discovered that users weren’t struggling with inspiration itself, but rather with turning that inspiration into a concrete bathroom plan.
As a result, the client made a strategic pivot: focusing instead on building a combined solution that supports both inspiration and actionable planning steps.
Air Up
- Driving digital growth through a holistic understanding of customer needs
Challenge
The client aimed to increase revenue by gaining a deep understanding of what different customer types need at various stages of their customer journey.
Our solution
We conducted “Jobs to be Done” interviews to identify distinct categories of user needs related to Air Up’s physical product.
In parallel, we assessed how well these needs were being met along the digital customer journey. This enabled us to pinpoint systematic opportunities for digital experience optimization.
The outcome
We successfully aligned user needs with business goals and developed a holistic optimization strategy that can be applied across both the digital and offline customer journey.
mobile.de
- von MVP zu einem der Hauptgeschäftszweige
Challenge
The client saw business potential in enabling users to sell their cars directly to dealerships and sought a clear validation of this idea before scaling.
Our solution
We developed an MVP that allowed users to evaluate their vehicles and book appointments with dealerships. This made the core user journey testable with minimal investment.
The outcome
The MVP showed a high adoption rate, validating both the user value and business opportunity. As a result, the product was fully rolled out and has since become one of the most significant revenue drivers (C2B) for mobile.de.
betzold- Product-Market Fit Validation
Challenge
The client had an idea for a subscription program aimed at helping teachers get better delivery terms for their recurring purchases. However, they were unsure whether the idea was commercially viable and sustainable.
Our solution
We conducted a product-market fit analysis in several steps.
First, we researched the target audience and calculated a business case for each segment. We then selected the group with the strongest potential and identified their Jobs to Be Done.
Next, we created a smoke test for the subscription offer to measure adoption rates and refine the business case accordingly.
The outcome
By combining qualitative and quantitative research with lean experimentation, we delivered clear proof of whether the idea truly matched market needs – enabling the client to make an informed decision.
Ready to make clear decisions with greater Impact?
Let's talk.
We listen, understand your challenges and show you concrete ways forward.
Anastasia Shvedova
Lead Consultant Product Experimentation
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